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Pitching feelings

I spent some time today guest lecturing at USC, and one of the most common pitching errors I come across is the idea that you have to primarily pitch mechanics. Sure, you can pitch what the player does in the game, but that is far less important than what that makes the player feel or achieve. Think about that when writing your pitch, and avoid the usual hyperbole, quantifiers, numbers, subjective words and common positive words or qualifiers without meaning.