All posts tagged marketing

I run a creative business. In fact, I make entertainment. One of the most common discussions I face on social media is the idea that I should not put politics into my work, and that I should not use my platform to talk about politics. I should not talk about politics because my purpose is to entertain, to distract, to make my entire existence a function of my job. Making games Read More...

Over the past few days, my constant No Man’s Sky ramblings on Twitter have led to a number of interviews from domestic and international press about the game. One thing that really caught me off-guard was just how hard it is to pitch No Man’s Sky. I decided to spend some time today looking at Hello Games’ pitch for No Man’s Sky, and came away rather impressed at the care Read More...